Hey there,

Trust you are having the best of the weekend.

There’s a quiet revolution happening in the hearts of many Africans and at its centre is a man who stirs something deep inside all of us.

No leader of any country has been assassinated more times than him. Literally, every day, a new video is uploaded on the Internet detailing another foiled assassination or coup attempt or larger-than-life story featuring him.

The Internet has been fuelling or better still, exploiting, this new obsession by churning out mostly fake content about this man.

The man in question is Captain Ibrahim Traore. He needs absolutely no introduction. Anyone who has a smartphone must have watched a video of him speaking in English, then in French, escaping assassination attempts, foiling coups in real time and dancing with R Kelly.

The problem is that most of what we know about him are just lies and misinformation by a section of the Internet that share our admiration for the man, but at the same time, is exploiting it.

Yet, his true story is inspiring.

On X (formerly Twitter) Nigerians are leading the Captain Ibrahim Traore vanguard. Naturally, Nigerians no dey carry last.

The question is why?

The answers seem simple but they are rather complex. So, without assuming we know anything about it, we explored answers to the question using the works of psychologists like Gustave Le Bon, Sigmund Freud and Rollo May as reference points.

Traoré’s story hits different when you realize it’s not just about him. It’s about us. This is what the psychologists tell us about our obsession with him.

It’s unmissable.

We also curated 10 proven techniques for brainstorming business ideas. Ever noticed how your spending habits reveal hidden opportunities? How combining two unrelated ideas can birth something brilliant? This piece is your roadmap to understanding the phenomenon and deploying it more intentionally.

The techniques not only for entrepreneurs, they’re for anyone who’s ever stared at a blank page or an empty spreadsheet and thought, Where do I even start? Storytellers, artists, side-hustlers and dreamers will find them useful.

We invite you to read:

• Why Nigerian Youths Are Obsessed With Captain Ibrahim Traore

• 10 Smart Ways to Brainstorm Business Ideas

The SimpVest Team.

Why Nigerian Youths Are Obsessed With Captain Ibrahim Traore

No leader of any country has been assassinated more times than Captain Traoré. Literally, every day, a new video is uploaded on the Internet detailing another foiled assassination or coup attempt or larger-than-life story featuring him.

Captain Ibrahim Traore has become the online obsession of a generation of young Africans, with young Nigerians at the fore of this massive personality cult. According to the BBC, Nigerians lead the number of mentions of Traoré on X (formerly Twitter).

The question is why?

We explore what psychologists tell us about this phenomenon.

👉 Full Story here: Why Nigerian Youths Are Obsessed With Captain Ibrahim Traore

10 Smart Ways to Brainstorm Business Ideas

Good ideas can come from those light-bulb moments. But they can also come from structured brainstorming as well. Brainstorming methods can be as simple as making lists or as detailed as making a mind map.

When done systematically, they can unlock opportunities you never considered on your own. This post explores 10 proven methods to brainstorm business ideas, generate innovative business concepts, refine them and identify the most promising opportunities for 2025 and beyond.

👉 Full Story here: 10 Smart Ways to Brainstorm Business Ideas

Till Wednesday,

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