Hey there,

Happy weekend.

Weeks ago, we shared the story of Indomie. Most Nigerians are unaware that Indomie has its origins in faraway Indonesia. It is in the very name, Indomie. Yet, even if they did, they would not care as Indomie instant noodles has become family. It now occupies the same position on the Nigerian menu as Fufu, yam, Egusi and jollof.

Today, we share the story of another foreign brand that has become family in Nigeria and across Africa: Guinness.

How did Africa surpass Ireland to become the second-largest market for Guinness worldwide? How did a beer that followed British colonial administrators across Africa manage to not just survive but thrive long after independence? And why, despite numerous attempts by competitors, has no other brand managed to dethrone this Irish giant from its African throne?

As with Indomie, the answers to these questions lie in a remarkable combination of cultural sensitivity, marketing genius and genuine community investment. It is a story about how a brand can honour both its origins and its adopted home without compromise.

We invite you to read the full story of how Guinness became insanely popular across Africa.

The SimplVest Team.

How Guinness Became Africa’s First Choice for Stouts

More than 200 years after coming to Africa from its homeland, Dublin, Ireland, the iconic Guinness dark stout has become beloved all over Africa.

👉 Full Story here: How Guinness Became Africa’s First Choice for Stouts

Read and Weep: A Heartbreaking Story from South Africa of a 6-Year-Old Sold By Her Mother

If you can bear to read without crying, here’s the devastating story of six-year-old Joshlin Smith from South Africa. Her mother, a drug addict, was sentenced to life imprisonment for selling her own daughter, allegedly to a native doctor.

Over a year later, Joshlin remains missing and her story has left an entire nation in tears.

👉 Full Story here: Tears and heartbreak over tragic story of South African girl sold by her mother

Till Wednesday,

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